British cosmetics brand Rimmel has teamed up with 12 of the UK's most popular beauty influencers to launch a new YouTube series, titled Rimmel Road Trip.

Each month a different pair of influencers will show viewers around a city to highlight what they love about it, by 'visiting and exploring special places from past and present memories', all while showcasing their favourite makeup looks. The first episode, released today, sees Fleur De Force and Em Ford journey round Ford's home city of Cardiff, and Rimmel's Head of Brand Jess Glover commented ‘We are extremely excited to be working on this campaign with some of the biggest YouTube beauty stars. This is where Rimmel belongs, collaborating on content that we know our audience engages with, and on platforms where they are consuming media’.